Instagram is one of the most used social media platforms today. According to reliable research firms,
While 74% of the Turkish population uses the internet, a significant portion, 54%, uses social media. Among these social media platforms, YouTube ranks first, and Instagram comes second.
Instagram, a platform where so many people spend so much time, has become a place not only for personal social lives but also for individuals and businesses to showcase their work. Beyond influencers who gain the love and attention of many with their personal lives, businesses looking to expand their work nationwide or even globally, beyond their local areas or cities, have also begun to establish a presence on Instagram.
For some businesses, their efforts to exist on this social media platform may be limited to amateur posts, while for others, it has turned into a celebration with professional social media management by digital agencies. Social media posts carried out with designs, color schemes, and unique content, combined with advertising support, allow businesses to reach more people more easily.
Instagram's latest update has created an even easier space for corporate businesses that direct potential customers to their websites for sales with daily posts and link redirections. The Instagram Shopping feature!
This feature;
Instagram Shopping is a feature that allows companies with existing e-commerce websites to easily sell their products on Instagram. Recently, Instagram has updated its Explore section to allow users to explore it as they wish. How? You may ask:
When you enter Instagram, the Explore section, which previously showed pages similar to the posts you liked, what you had previously looked at, and people who are mutual friends, now offers various options. These options are displayed in the top menu as;
IGTV, Travel, Architecture, Decoration, Art, Food, Style, TV & Movies, DIY, Music, Sports, and Beauty.
In the new menu, the Store option has been added, which allows you to easily find companies selling products on Instagram, see their featured products and campaigns.
With such a feature, all e-commerce websites have started working on utilizing this feature.
If you want to create a store and sell your products on Instagram, we would be happy to guide you.
Let's dive deeper into this feature together.
Instagram Shopping Feature
The Instagram shopping feature has created a space where everyone can easily access the products they want. However, this feature is not something that everyone can use. First, you need to meet certain requirements and inform them.
How to Activate Instagram Shopping Feature?
Steps to Activate Instagram Shopping Feature:
First, you need to link your Instagram account to Facebook. Secondly, you should convert your account into a business account. The third and perhaps most important requirement is that you need to have an e-commerce website or an active store on an e-commerce platform. Your products must be fully uploaded to the e-commerce site. You can use Google Merchant as an example here. Create a business on Facebook Business Manager and set up a catalog. Ensure that the products in your catalog are entered completely and accurately. Finally, click on 'Activate Shopping Feature' and wait for your account to be reviewed and approved.
Once you complete these steps, managing your store on Instagram will be much easier!
Adding Products to Instagram Shop
Here’s what you need to do for your product to appear in your Instagram Shop when uploading it:
Select the image you want to upload.
Click on the 'Tag Products' option and add your product.
That's it! Now you can easily reach thousands of people with your products on Instagram.
